Pledge to never use pop ups, top banners, etc.

I understand there is an opportunity to advertise on Mint, but please remember the uniqueness of this site - customers don't want to see too much advertising near their financial info. It makes Mint look cheap and discredits the brand. If I ever see a pop up or top center banner add while logged in, I'll likely pull my account and never return again. I'm sure there is enough business in selling the aggregate information. I would even pay a nominal fee if necessary. But Intuit should still be focusing on quality assurance--it was obvious to customers when Intuit bought Mint - the glitches were numerous and worrisome. You're not out of the woods yet, so this is not the time to put up ads. Do you have 100% confidence in this? You depend highly on word of mouth and trust for your customer base. Don't lose it. 

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People come to Mint for help and answers—we want to let them know that we're here to listen and share our knowledge. We do that with the style and format of our responses. Here are five guidelines:

  1. Keep it conversational. When answering questions, write like you speak. Imagine you're explaining something to a trusted friend, using simple, everyday language. Avoid jargon and technical terms when possible. When no other word will do, explain technical terms in plain English.
  2. Be clear and state the answer right up front. Ask yourself what specific information the person really needs and then provide it. Stick to the topic and avoid unnecessary details. Break information down into a numbered or bulleted list and highlight the most important details in bold.
  3. Be concise. Aim for no more than two short sentences in a paragraph, and try to keep paragraphs to two lines. A wall of text can look intimidating and many won't read it, so break it up. It's okay to link to other resources for more details, but avoid giving answers that contain little more than a link.
  4. Be a good listener. When people post very general questions, take a second to try to understand what they're really looking for. Then, provide a response that guides them to the best possible outcome.
  5. Be encouraging and positive. Look for ways to eliminate uncertainty by anticipating people's concerns. Make it apparent that we really like helping them achieve positive outcomes.

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